Posted in: Branding    Exhibitions    Exhibitions   

Relay Room helped the Singapore Art Museum create a brand identity for PANORAMA, a contemporary art exhibition featuring local artists.

The concept for the identity is linked to the initial name of the exhibition: Dawn of Progress. The concept has takes reference to the formal definition of dawn of being 12 degrees below the horizon, these specific angles and horizon inform the graphic motifs accompanying the exhibition. Although the name of the exhibition was eventually changed, the concept of the identity design remained.